Tag management
Google Tag Manager (GTM)
One clean container that controls every tag. No more scattered plugins or hardcoded scripts that break on theme updates.
Tracking & Attribution
Clean Tracking. No Guessing.
Most business owners didn’t sign up to wrestle with Google Tag Manager, broken pixels, or half-working analytics. Agencies don’t want their team buried in data-layer issues and consent-mode configs either.
Ready to stop guessing?- GA4, GTM & Meta set up right
- Tested before it goes live
- Reporting dashboards available
Tracking Services
What I Set Up
I set up clean, accurate tracking on WordPress sites so you know which ads, pages, and actions actually drive leads and sales.
Google Tag Manager, GA4, Meta Pixel + Conversions API, and the events that matter — installed the right way the first time.
Analytics
GA4
Proper property, data stream, enhanced measurement, and custom events. Built so the data is usable, not just a pile of pageviews.
Social ads
Meta Pixel + CAPI
Browser pixel plus server-side Conversions API so you keep more data when iOS, ad blockers, and privacy tools interfere. Deduplicated correctly.
Events
Event Tagging That Matches Your Site
Form submissions, button clicks, phone clicks, downloads, video plays, WooCommerce purchases, add-to-carts, and custom goals.
Ad conversions
Google Ads Conversion Tracking
Tied cleanly into the same GTM setup so your campaigns optimize on real results.
Privacy
Consent Mode & Privacy Basics
Configured so tracking respects visitor choices without destroying your data.
I work inside your existing WordPress site. No forced platform switches. Backups first, clear communication, and testing before anything goes live.
Why It Matters
Why Accurate Tracking Matters
For businesses
You’re already spending money on ads, content, and traffic. Without solid tracking you can’t see which channels actually produce customers. Clean data means better campaign optimization, clearer attribution, and fewer “we think this is working” guesses. It also protects you when privacy rules or browser changes start stripping out pixel data.
For agencies
Tracking is technical, time-consuming, and easy to get wrong on WordPress (especially with page builders, caching, and multiple forms). Offload it. I handle the setup so your team stays focused on strategy, creative, and client work. White-label friendly, NDAs available, and I reply the same day. You get a reliable partner who already lives in WordPress every day.
5 Simple Steps
How It Works
Most setups are straightforward once the plan is clear. I quote before I start so there are no surprises. Same $80/hour rate as the rest of my WordPress work, with clear project estimates.
1
Call or form
Quick discovery
Call or form so I understand your goals, current tools, and what “success” looks like (leads, purchases, bookings, etc.).
2
Existing setup
Audit & map
I audit what’s already on the site and map the events that matter.
3
Preview & debug
Setup & test
GTM + GA4 + Meta (and Google Ads if needed), with testing in preview and debug modes.
4
Easy to check
Documentation & handoff
You (or your team) know what’s tracking and how to check it.
5
Optional
Optional next steps
Ongoing support or a move straight into reporting and dashboards.
Built For WordPress
WordPress Is the Focus
I’ve spent a decade building, fixing, and maintaining WordPress sites — custom themes, page builders, WooCommerce, forms, caching, and performance. Tracking that works on a plain theme often breaks on Elementor, Divi, or a heavily optimized site. I account for those details so the tags fire when they should and stay quiet when they shouldn’t.
What Comes Next
Next Step: Clear Reporting & Dashboards
Solid tracking is only half the value. Once the data is coming in cleanly, you need a simple way to see what’s working without living in GA4 or Meta Events Manager.
I also build custom reporting dashboards and ongoing performance views (Google Looker Studio and related tools) so you or your clients can check results at a glance.
Ready to stop guessing?
Tell me about the site and what you want to measure. I’ll reply the same day with a clear next step and quote.
Contact / Start a Conversation