Feed Ads
Facebook and Instagram feed placements — photo or video that stops the thumb with a clear offer, proof, and call to action.
Brandon Nickles
Search Ads & WordPress
Meta Ads · Facebook & Instagram
Show up in the feed before homeowners even search
I build and manage Meta Ads for home service companies — so the right people in your towns see your trucks, reviews, and offers on Facebook and Instagram while they’re scrolling, not just when they’re already calling someone else.
Book a Meta Ads strategy call- Built for home service owners
- Creative that earns the scroll
- Leads tracked to booked jobs
Most Homeowners Aren’t Searching Yet — They’re Scrolling
Search catches people with a problem right now. Meta catches the neighbors who need a new roof next season, who liked your competitor’s video, or who visited your site last week and bounced. If you only run Search or Local Services Ads, you’re invisible in the feeds where attention actually lives.
Homeowners you’ll meet on Meta look like this:
Saw your truck wrap in the feed
Watched a before/after Reel
Visited your site — didn’t call
Needs a quote this season
Engaged with a local offer
What Meta Ads Actually Do For Home Services
No invented case-study numbers — just the jobs Meta is built for when you run it like a system.
Reach
Before They Search
Retarget
Site & Engagers
Test
Creative Fast
Convert
Forms · Calls · Messages
Pixel + Conversions API (when set up right) tell Meta who actually became a lead — so spend leans toward people who behave like your best customers, not random scrollers. Creative quality and offer clarity still decide whether that spend turns into booked work.
The Meta Ad Types I Use For Home Services
Plain-language formats — not Ads Manager bingo. We pick the mix that matches how you win jobs.
02
Stories & Reels
Vertical, full-screen placements. Great for job-site clips, before/afters, and “we’re in your neighborhood” proof that feels native.
03
Carousel
Multiple cards homeowners can swipe — services, seasonal offers, reviews, financing, or project galleries in one ad.
04
Lead Forms
Instant forms on Facebook/Instagram so people request a quote without leaving the app. Faster capture — still needs fast follow-up.
05
Objectives In Plain English
Awareness to get known, traffic to your site, leads/conversions when you want forms and calls, Advantage+ when Meta’s automation can help — chosen for the outcome, not the buzzword.
06
Message & Remarketing
Click-to-Message when chat is how you book, plus retargeting people who watched, clicked, or visited — so warm attention doesn’t go cold.
Why Meta Works For Home Services
Five reasons I put Meta next to Search and Local Services Ads — not instead of them.
01
Demand you create
You don’t wait for a search. You put the truck, the review, and the offer in front of the right ZIPs first.
02
Remarketing that sticks
Site visitors, video viewers, and engagers see you again — so the quote they almost requested doesn’t disappear.
03
Creative is the product
We test images, Reels, carousels, and hooks. Winners scale; losers get cut — same discipline as Search negatives.
04
Local by design
Towns and radii you actually serve. Stop paying to impress the wrong county.
05
Tracking that matters
Pixel, CAPI when needed, and leads tied to booked jobs — not vanity reach charts.
Who This Is For
Home service owners who want more of the right conversations — and who can answer leads fast. Any trade Google or Meta can target in your area is welcome: residential or light commercial, one-truck or multi-crew.
If you only want keyword-level hire-ready demand, start with Google Search Ads or Local Services Ads. Smart shops often run Meta for awareness + remarketing and Search/LSA for the hand-raisers.
Any home service trade
Local service areas
Ready to test creative
Will answer leads fast
Wants remarketing + reach
How I Work
A clear path from first call to weekly creative and audience optimization.
1
Strategy Call
We map services, service area, ticket sizes, and whether Meta, Search, LSA, or a mix fits how you win jobs today.
2
Pixel, CAPI & Account Setup
Business Manager hygiene, pixel events, Conversions API when it helps, and conversion tracking that matches real leads.
3
Creative & Offer Launch
Feed, Stories/Reels, carousel, and lead-form variants aimed at your towns — with offers homeowners can understand in one scroll.
4
Weekly Optimization
Audiences, placements, creative, and budgets get reviewed. Winners scale; losers get cut. Remarketing stays warm.
5
Reporting You Can Act On
Plain-English updates: spend, leads, cost per lead, creative lessons, and what we’re changing next.
Meta Ads Aren’t Expensive. Lazy Creative Is.
Paying to show the wrong offer to the wrong towns will always feel like “Facebook doesn’t work.” Paying for attention that turns into booked work is just the cost of growing.
Frequently Asked Questions
Straight answers before we hop on a call.
How Do Meta Ads Compare To Search Or LSA? +
Search and Local Services Ads catch hire-ready intent. Meta builds awareness, remarks past visitors, and fills the calendar when search volume is quiet. For a lot of home service companies the smart move is both: Meta for reach + remarketing, Search/LSA for hand-raisers. See Search Ads and Local Services Ads.
What's A Typical Cost Per Lead? +
It depends on your trade, offer, creative, and how fast you answer. Meta lead cost isn't one number — cheap leads that never pick up are expensive. We'll set expectations against your ticket size and close rate, then manage to booked work, not vanity CPL.
Do I Need Fancy Video Creative? +
Not Hollywood. Phone footage of real jobs, before/afters, owner-on-camera, and clear offers often beat polished fluff. I'll tell you what's worth shooting and what to skip — and we test instead of guessing.
Are Meta Leads Lower Quality Than Search? +
They can be — if targeting is lazy and follow-up is slow. Tight geo, strong creative, lead forms that ask the right questions, and remarketing to warm people all raise quality. Search still wins for “I need someone today”; Meta wins for filling the pipeline around that.
Is This Set-And-Forget? +
No. Creative fatigues, audiences shift, and seasons change. Weekly review of spend, leads, and ads is how you keep Meta from becoming a money pit. If someone sells you “set it once,” they're selling waste.
How Is Working With You Different From An Agency? +
You work with me — not a rotating junior buyer. I specialize in home services, keep accounts lean, and report in plain English. No bloated retainers for work you don't need.
Is There Any Time Commitment To Working With You? +
Yes — I ask for a 4-month commitment. Month one is setup: Business Manager, pixel/CAPI, creative, audiences, and offers so we're not guessing with real spend. Then we run a solid 3 months live. That's usually when the data gets clean enough to know what's working. Meta Ads aren't a one-week experiment.
Who Is This For? +
Any home service company that wants more of the right conversations in a defined service area — and that will answer leads. Solo operators and multi-crew teams both fit. If you only want Guaranteed top-of-search without creative testing, start on the LSA or Search pages instead.
Ready For Meta Ads That Fill The Calendar?
Tell me your trade, towns, and capacity. We'll see if Meta — or Meta plus Search/LSA — belongs in the plan.
Book a strategy call